Why is AIR important?

We need 10 times more air than we do food and water.

The oxygen that we breathe is the basic element of life, as it is essential for the normal functioning of all the cells in our body.
Air is a major component of Earth and contains a blend of elements that helps human life to sustain itself. Among other elements, air contains oxygen, which is an isolated element in air. Without food, human beings can stay alive for days. Without water we can stay alive for several days, but without air one cannot survive for more than a few minutes. This is why air is the most important thing in life. The air we breathe not only helps us stay alive, it also determines the quality of life we live. Poor air quality is one of the most contributing factors to health challenges.

Important facts:
• A person inhales almost 16 kg of air every day
• We need 10 times more air than water and food
• The weight of the air creates atmospheric pressure
• An atmosphere with less than 16% oxygen can be life-threatening
• Air can be contaminated with some gases (such as carbon monoxide), smoke and ash
• Air pollution kills 800 people every hour or 13 every minute, accounting for more than three times the amount of people who die from malaria, tuberculosis and AIDS combined each year

Air pollution

Rapid urbanisation and industrialisation have led to pollution of the air.
There are about 70,000 known particles that are able to pollute the air. One of the biggest sources of pollution are oil refineries and coal power plants, though road traffic stands out as the biggest cause of pollution.

How we live today?

Poor air quality leads to:

  • fatigue
  • dryness of the skin and mucous membranes
  • coughing
  • eye inflammation and watery eyes
  • poor concentration
  • drowsiness
  • breathing problems
  • headache and mental problems – depression
  • allergy

Life in urban areas causes an increase in the number of people suffering from respiratory system ailments such as allergic asthma, chronic obstructive bronchitis and chronic obstructive pulmonary disease.
The cure for such illnesses is going to areas that are not polluted – however, this is not always possible. This gave birth to the idea to fill bottles with clean air so that people may reap the benefits of this air in a more convenient manner and create a pleasant atmosphere.


Clean air at arm’s reach! The best location for top quality air – the island of Lošinj, one of the crown jewels of Croatian tourism.

airbreath® 100% PURE AIR

airbreath® 100% PURE AIR is made on the island of Lošinj in the Republic of Croatia which is one of the most renowned climatic health resorts in the world. This air abounds with dissipated drops of medicinal plants’ essential oils and sea salt particles so it becomes natural healing aerosol.
Our air comes from the island area and is a combination of oxygen, nitrogen, carbon compounds and other natural elements. The air of the island of Lošinj is the first category of quality, and the ideal conditions are due primarily to its geographical position and Mediterranean climate with a large number of sunny hours and optimal temperature and precipitation. This natural medicinal aerosol in many ways has a positive effect on the entire respiratory system, reduces inflammation, has a calming effect on the bronchial tree, causes airways to expand, softens dense bronchial secretions, cleanses the lungs, reduces the time of recovery from the disease and generally improves the general condition of the body.
Research has shown that the air on island of Lošinj represents a one-of-a-kind theraupetic blend of clean air, aerosols and dissolved essential oils that has soothing effect on the respiratory system. This great treasure was acknowledged already in 1892 when Lošinj was declared a National Climatic Health Resort.
This unique, health-giving blend has beneficial effect on the bronchial tree and expands the bronchi. It can be used daily for the lung purification and relaxation. It's recommended to use this product at least 3 times a day, with 4-5 inhalations each time.

The air of the island of Lošinj is of first-class quality, with the optimum moisture content and the ideal annual temperature. Mixed with the dispersed droplets of essential oils from medicinal plants and sea salt particles, it becomes a natural medicinal aerosol.

Medicinal aerosols expand the airway and moisturise its mucous membranes, while also softening thick bronchial secretions in order to ease expectoration with the application of various pharmaceutical agents and antibiotics.

Approximately 1100 plant species grow on the islands of Lošinj, 939 of which are autochthonous flora. 230 of them are considered medicinal plants.

The air on the territory of the island of Lošinj abounds with sea salt aerosols. This air contains iodine, potassium chloride, calcium and other particles that are dispersed in the essential oils of medicinal plants. This unique, health-giving blend has a beneficial effect on the bronchial tree and cleanses the lungs. High-altitude air currents and favourable winds purify the air of Lošinj, thus keeping it pollution-free and giving it its first-class quality.

The golden era of the Children’s Hospital for Allergy-Related Diseases is inextricably linked with Branko Vukelić, who served as its head for 25 years straight – from 1967 to 1992. Dr Branko Vukelić graduated from the Faculty of Medicine in Zagreb in 1953. He passed his speciality exam in 1964, and was awarded the title of Doctor of Medical Science by the Faculty of Medicine of the University of Rijeka in 1978 after defending the dissertation ˝The Importance of Thalassotherapy in Obstructive Bronchopulmonary Diseases in Children˝. He also served as chief physician, and was elected as assistant professor at the Faculty of Medicine in Rijeka in 1980. He has published more than one hundred academic and professional papers both in Croatia and abroad and is the author of several books on bronchial asthma. He has received many national and international awards for his contributions to healthcare and the medical sciences.

Branko Vukelić, PhD, Doctor of Medical Sciences

I have been coming to the island of Lošinj – or, to be more precise, to Mali Lošinj – for many years now…actually, decades! Ever since I was a boy, I’ve been hearing stories about the special features and high quality of the microclimate of Lošinj. Later in my life, I experienced for myself just how beneficial the microclimate of Lošinj is, and how precious its unique blend of unpolluted air enriched with aerosols and the fragrance of Mediterranean plants really is. With time, I have to say I’ve nearly become addicted to the air on Lošinj – during the winter months in Zagreb, I simply can’t stop yearning for it. As air pollution in densely populated areas is getting worse, the uniqueness of the air of Lošinj is bound to become even more valuable, and all who are familiar with the microclimate of Lošinj and its air will become even more aware of its importance.

Professor Igor Francetić, PhD is a full professor at the Faculty of Medicine of the University of Zagreb. He is a specialist in clinical pharmacology and internal medicine and is Croatia’s leading expert in clinical pharmacology. This is an area of exceptional importance because it helps us recognise the best cure. For years, Francetić has been evaluating the efficacy of different medicines and helping his colleagues choose the best treatment and combination of medicines. As a specialist in internal medicine, he also complemented his knowledge of medicines with many years of clinical experience, which is of priceless value for the evaluation of the quality of healthcare.

Professor Igor Francetić, PhD, Specialist in Clinical Pharmacology and Internal Medicine

The air on Lošinj is one of the most important factors in my success in spearfishing. I always do my intensive training sessions before important competitions on my home island of Lošinj, as I can feel the quality of the air of this region. This becomes particularly pronounced during hyperventilation, before deep diving and up to 50 metres.
Daniel Gospić is a multiple national champion in spearfishing. Born and raised in Mali Lošinj, he started out on his journey in competitive spearfishing in 1998 at the age of sixteen. In 2003, he won the title of the youngest (age 21) national champion in Croatian history. In 2007, he won the title of Euro-African champion in Spain, and became world champion of spearfishing in 2010 at the world championship held on Lošinj. He won the title of national champion 6 times in total – out of which 4 were consecutive victories.

Daniel Gospić, World Champion Spearfishing

I’ve been visiting Lošinj since childhood, that is, since I was just six months old. My parents bought a house in Osor in 1984, and I’ve been a permanent resident of Osor for 12 years now. I decided to make my home in this region due to the island’s excellent climate, and because the health-giving air on Lošinj makes relaxing by the sea and fishing even more special for both my family and me.

Igor Hinić is a Croatian water polo player. He plays at the position of centre and has played for the Croatian national water polo team 417 times, making his debut in 1995. He competed at the Olympic Games five times (in Atlanta in 1996, in Sydney in 2000, in Athens in 2004, in Bejing in 2008 and in London in 2012), winning a silver medal at the Olympics in Atlanta in 1996 and a gold medal at the Olympics in London in 2012. In addition, he won two silver medals at the European Championship in Florence in 1999 and in Kranj in 2003, and won gold at the World Championship in Melbourne in 2007 and the European Championship in Zagreb in 2010.

Igor Hinić, Water polo player, gold medalist at the Olympic Games

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